The "Secret" to Building Your Business

Do you ever feel like you’re missing something in your business? Do you ever feel like if there were a secret skill or phrase you knew, it you would help you become a Triple Diamond Pearl overnight? I know we all feel like that. We’re always looking for that special message that’s going to boost our business into the next stratosphere. The real question we should be asking is, “Does that secret exist?”

As plastic products were becoming more and more common in the early 80s, the overall consumer sentiment towards plastics was really quite negative. In fact, Americans in general mostly fit into two categories: those who hated plastic and those who were indifferent. There were very few people that were plastic proponents. With these facts in mind, plastic engineering companies formed the American Plastics Council (APC) with the idea that they could pool their resources and educate the population about the benefits of plastic.

The first plastic-education campaign included a series of professionally-made commercials that discussed the benefits of plastic: it can be molded, make safety equipment, increase productivity, and simply make life easier. However, six months after the launch, the APC found that the commercials actually backfired—consumer sentiment towards plastics had become worse. How could that be?

Instead of focusing on the attributes of the product, the APC launched a second campaign that focused on the emotional and positive feelings towards plastic. They collected stories from plastic proponents and used them to tell the indifferent group why plastic can make their lives better. For instance, advertisements portrayed grandparents with hip replacements picking up grandchildren, a premature baby resting in a plastic incubator, and a young bike rider sporting a plastic helmet to protect his head.

The results from this second campaign were staggering. Not only did it create more proponents of plastic, but the group of plastic haters shrank significantly.

Now, what does this example about plastic have to do with the “secret” that will send your business soaring? Everything! Think about it. It’s not a coincidence that the best commercials try to make you laugh or cry. Advertisers make them because they want you to fall in love with their product.

There are those of us out there that are TAHITIAN NONI® Juice lovers. We love the company, the product, and the compensation plan. We love everything about it! The way that we can create more TAHITAIN NONI Juice lovers is by sharing those stories that created that emotional bond. In other words, we need to share our testimonials. When did you fall in love with the company or a Tahitian Noni® product? Share that emotionally-charged story with your friends, family, and prospects, and you will see staggering results as well.