Competition: A Principle of Success

Why are some IPCs Diamond Pearls and others Jades or Corals? Why does it seem some just have all the luck? And is it luck, or is there something more at work? There are certain things top IPCs do that increase their probability for success. In fact, these principles are not unique to our industry; successful people and companies use them all the time. One of these principles is the ability to see competition as a positive force.


Competition in Athletics

When we think of competition, we often picture athletes. Competitors in athletics could be your opponent, yourself, past records, etc. The competition is what drives the athlete to become better at what they do. For example, Tiger Woods’s goal is to better his previous score, win the U.S. Open or the Masters, or become the winningest player to ever pick up a driver. These goals, however far-fetched they may seem to the common person, drive Tiger to hone his swing and his putt until he can guarantee 100% accuracy with every drive. The pursuit is long and arduous, but the successes along the way encourage him to keep going.


Competition in Business

We see the same thing with companies. The “Cola Wars” is probably the most famous example you can find of corporate competition. The rivalry between Coke and Pepsi forces each of them to become better and look for more opportunities.

Recently we’ve seen this again in the gaming industry. Nintendo had to find a way to compete with X-box and PlayStation. Competition was intense. Both Sony and Microsoft lose money with every gaming console sold in hopes of recouping their investment on expensive games. Nintendo didn’t have the resources nor the desire to compete in that type of market. Rather, they decided to include everyone in their target market, so they made their machine easier for everyone to use. They called their product the Wii. The result? You now have to get yourself on a waiting list to even buy their product. Competition drove Nintendo to create the Wii.


Competition in Your Group

Competition sometimes sounds rough, but it creates activity and efficiency. We need to look at our teams and find out what sort of competition we can incorporate to inspire effective activity. Don’t pit members of your organization against each other—this creates internal strife. Rather, find outside competition (i.e. another group, a title, a bonus, a record set by someone else) and unite your team behind it. As you work together, you will collectively find solutions to take you closer to your goal, you will become more effective, and you will gain momentum in your organization like you’ve never before experienced.

July Rank Advancements

The numbers are finally in! We have all of the rank advancers for July. Make sure to recognize the new Jades, Pearls, and Diamond Pearls in your area. Congratulations

Tamarah A Martin. Diamond Pearl Elite
Patrice Holman, Pearl
Donald Evans, Jade
Maria Dominguez, Jade
Eulalie Williams, Jade
Dorota Koper, Jade
Carla Parker, Jade
Trena Mitchell, Jade
Zachary Copper, Jade
Barbara Mitchell, Jade
Jiri Sramek, Jade
Jonathan Gatlin, Jade
Sam Tidmore, Jade

The "Secret" to Building Your Business

Do you ever feel like you’re missing something in your business? Do you ever feel like if there were a secret skill or phrase you knew, it you would help you become a Triple Diamond Pearl overnight? I know we all feel like that. We’re always looking for that special message that’s going to boost our business into the next stratosphere. The real question we should be asking is, “Does that secret exist?”

As plastic products were becoming more and more common in the early 80s, the overall consumer sentiment towards plastics was really quite negative. In fact, Americans in general mostly fit into two categories: those who hated plastic and those who were indifferent. There were very few people that were plastic proponents. With these facts in mind, plastic engineering companies formed the American Plastics Council (APC) with the idea that they could pool their resources and educate the population about the benefits of plastic.

The first plastic-education campaign included a series of professionally-made commercials that discussed the benefits of plastic: it can be molded, make safety equipment, increase productivity, and simply make life easier. However, six months after the launch, the APC found that the commercials actually backfired—consumer sentiment towards plastics had become worse. How could that be?

Instead of focusing on the attributes of the product, the APC launched a second campaign that focused on the emotional and positive feelings towards plastic. They collected stories from plastic proponents and used them to tell the indifferent group why plastic can make their lives better. For instance, advertisements portrayed grandparents with hip replacements picking up grandchildren, a premature baby resting in a plastic incubator, and a young bike rider sporting a plastic helmet to protect his head.

The results from this second campaign were staggering. Not only did it create more proponents of plastic, but the group of plastic haters shrank significantly.

Now, what does this example about plastic have to do with the “secret” that will send your business soaring? Everything! Think about it. It’s not a coincidence that the best commercials try to make you laugh or cry. Advertisers make them because they want you to fall in love with their product.

There are those of us out there that are TAHITIAN NONI® Juice lovers. We love the company, the product, and the compensation plan. We love everything about it! The way that we can create more TAHITAIN NONI Juice lovers is by sharing those stories that created that emotional bond. In other words, we need to share our testimonials. When did you fall in love with the company or a Tahitian Noni® product? Share that emotionally-charged story with your friends, family, and prospects, and you will see staggering results as well.